Ursa Major Stratégie-Conseil

A trusted sounding board for your decisions

A strategic advisor who serves as a trusted sounding board and mentor to the business owner.

Manuel Fresnais · Adm.A., eMBA

My experience now informs my strategic advisory work with leaders of small and mid-sized businesses.

Leading a business taught me the importance of checking impressions against facts and connecting financial, people and operational issues. A specialist may clarify one part of a problem; the decision often requires considering the whole.

I created Ursa Major to offer a direct, ongoing and independent relationship. As an advisor and mentor, I help you examine priorities, challenge assumptions and work through your thinking. I support your judgment without making the decision for you.

I combine leadership experience, which gives me a cross-functional view of the business, with an eMBA from UQAM, the Chartered Administrator designation (Adm.A.) and the experience gained by serving on several boards of directors. I approach each situation with a rigorous analytical method: I separate facts from assumptions, make the reasoning traceable and provide a clear recommendation. I sell no software, financing or third-party service. My recommendations remain focused on your situation.

More than fifteen years leading a small or mid-sized business
Chartered Administrator (Adm.A.)
eMBA, Université du Québec à Montréal
Experience serving on several boards of directors

Ursa Major

The name Ursa Major

Find your bearings. Set a direction. Move the business forward. Ursa Major takes its name from the Great Bear, a reference for navigation. That idea supports practical work: clarifying priorities, weighing decisions and following their effects over time. The owner retains responsibility for decisions and implementation.

Point north.

How I work

What you can expect

A direct relationship

You speak with the person doing the work. There is no intermediary team and no hand-off.

Deliberately limited capacity

Ursa Major works with a small number of business owners at a time, so that each relationship gets the time it requires.

Published boundaries

What I do and do not do is written on the Approach page, and it does not change from one client to the next.

Independent recommendations

I sell no software, financing or third-party service.

The next step

Talk with Manuel

If a decision concerns you right now, an hour is enough to go through it together and see whether I can help.

Request an initial conversation

60 minutes, at no cost and with no obligation.